We’re delighted to be chosen as the strategic communications advisors for the world’s first branded entertainment marketplace, IPX.
Founded by co-CEOs Pete Fergusson and Antony Damianakis with HQs in London, Sydney and Saudi, IPX is reimagining the world of AFP and brand-funded content. As producers and networks face structural funding challenges to bring content to consumers, IPX’s innovative new model is delivering partnerships between brands, producers and networks/streamers, where innovative ideas can be scaled across every platform, with unlimited ambition.
Read more about IPX in this op-ed in C21 Media (paywalled):
https://www.c21media.net/perspective/why-branded-content-is-set-to-become-the-next-ip-engine/
11 September 2026
